Your Integrity Matters -- and It Shows
- Dr. Laurette Willis, CHC, CLC, M.Div., Th.D.
You spend time preparing valuable content for your clients. You give them numerous materials consisting of audio, video, and the written word. You share your experience, wisdom, and knowledge with them. More than your webinars, calls, and other material, however, your greatest influence is your example.
First Impressions - Marketing (NO Fear Here!)
When you study copywriting, you're taught to manipulate others by emphasizing their fears. The psychology of this does work, but do you want people to come to you because they're afraid?
When you attract others by what you can provide them, they’re excited about what they'll learn. You'll have prepared them to expect information which can strengthen their lives and businesses.
Be Honest in What You Say and Do
Perhaps you've heard the expression, "Time promotes or exposes everyone."
Being honest and forthright in what you say and do may seem self-evident and something you do as an extension of your relationship with Jesus Christ.
What you may not do naturally, however, is be transparent about your own journey. Sharing your ups and downs is not only more honest, but can also bring you greater trust, authority, and success.
You've heard me say before that when you coach from a place of shared experience with your client, from "I had a similar issue" or "I've worked with/known people who came through something very similar," people will see you are not some "talking head," but share common ground.
While it may seem contrary to our role as leaders, there is strength in vulnerability and transparency.
IF you have gone through a similar experience yourself, I believe it is completely appropriate as a Christian coach to share how the Lord brought you through. You are building HOPE and we know that "Now faith is the substance of things HOPED for, the evidence of things not (yet) seen" (Heb. 11:1).
Consider these ideas:
Of course, you plan on giving your coaching clients all you've promised. You'll deliver the phone calls, workshops, and materials. Keeping your commitments, however, involves more than just providing the meetings and materials you promised.
It's also about the intangibles your client may never see, but they’ll notice:
Handling Difficult Clients
The easiest way to avoid having difficult clients is to apply strict standards in selecting those with whom you work.
You want people who:
When someone slips in who causes challenges within the group, or doesn’t follow your rules or guidelines, it’s important to take swift action:
When difficult clients make their way into your program, your job is to protect the other members of your coaching program as well as the program itself.
Live Your Values
Ensure your actions match what you're teaching. This is true not only in your business, but also in your life. If you aren't living a life of integrity, this will affect your program even if others aren't aware of it.
Showing your Christian values in your life and your business attracts the types of customers you want. You’ll enjoy greater trust, increase your authority in your niche, and reap more rewards from your business.
READY TO LEARN MORE ABOUT BECOMING A CHC WITH A BIBLICAL WORLDVIEW?
To learn more, watch the CHCI Express Masterclass Overview HERE.
View our CHCI Curriculum HERE.
And if you have questions and would like to schedule a Clarity Call, or would like to Register for CHCI, you may Schedule an Appointment with us HERE.
We look forward to hearing from you, believing with you, and cheering you on in your journey to be the BEST CHC you can be, and more than that, being ALL the Lord Himself has called you to be!